Passive vs Interactive Engagment

Interesting article over at Interactive Marketing Trends about the latest Heineken campaign and what it suggest about advertising engagment. Think its pretty spot on, after all movies are passive but totally engaging (well, most some of them). See Avatar depression for an extreame illustration of that!

Digital is still very much the new, exciting, shiney toy for many marketeers. But sometime this means it can blind you from more traditional channels that might better solve the communications problem.

http://interactivemarketingtrends.blogspot.com/2010/03/engaging-doesnt-mean-interactive.html

Everything sounds better in autotune

Especially the news:

How long until someone turns this into an ad?

Its amazing:

F**k land im on a boat!

After the crazy success of The Loney Island (an American take on the Flight Of The Concords) video "Jizz in my pants", which has over 32 million YouTube views after just 3 months online, the've gone and released another track to promote the launch of their album. Check it out:



The funny thing is that its indistinguishable from 99% of commercial R&B/Rap out there. Even comments on youtube suggest that some people seem to be missing the point of it.

Flashing

This isnt a flash mob.

This is a flash mob.

That is all.

Shake Your Money Maker - Wario Land Shake It Youtube Viral

Its been floating around the bloggersphere for a while but i thought id jump on the bandwagon. A cool piece of advertising that effectively put across the feel and concept of the game. Its obviously done its job in terms of getting people talking about it! The makers must have been salivating when they see comments like this:

"Awesome. This is truly awesome. I don't care if it's an ad, I'm showing it to everyone."

Check it out