
I noticed this little widget whilst browsing Facebook other day. It basically works by you "donating" you FB status in support of one Candidate in the US election. At a time when companies are struggling to harness social networking sites to communicate their message i think this worked really well and was impressed to see how quickly the idea spread from person to person
It amazes me how this US campaign mobilised and engaged people like non other before. Younger groups especially have been quick to voice their support and the Internet in many ways has empowered to do this (eg. here). The result? The highest election turnout in US history.
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