A Twisted Logic...

I saw this ad spray painted on the ground near Old Street Station (excuse the camera phone photo):

Whilst i can only applaud the Guerilla approach, i couldn't help but imagine the eureka moment during the brain storming session for the ad:

Account Guy: "So our target audience are guys aged 15-40 with low self confidence. Any Ideas or Insights?"

Creative: "Well... Err..... People who have low self esteem tend to walk around looking at the floor a lot and.....?"

Account Guy: "GENIUS! Its so simple! We advertise on the ground!"

Creative: "Err... Yes that's what i meant!"

Its funnier when you consider that this was probably going on in one guys head.